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Study Finds Sustainability An Emerging Key to Sales

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By: TOM BRANNA

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Approximately 50% of U.S. consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products, according to a recent survey conducted by Information Resources, Inc. (IRI). The 22,000 U.S. consumers surveyed were asked to determine the impact of four key sustainability features in their product and store selection—organic, eco-friendly products, eco-friendly packaging and fair treatment of employees and suppliers. One-fif...

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